Briiv Natural Moss Air Purifier

  • £300.00
    Unit price per 

Free delivery on orders over £50
14-day hassle-free returns
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Every purchase helps UK charity

  Please note, because of the high demand, the item has a 3 week lead time.

Unlock the power of plants and breathe clean air in your home with the Briiv - the most sustainable and recyclable air purifier. Equipped with 3-stage powerful filtration, it uses the natural power of plants to clean the air from allergens, bacteria, mould spores, harmful fine particles, cigarette smoke, and gases, creating a safe and happier environment in your home. Briiv uses filters that have been grown and harvested, not manufactured, and that can be composted instead of sent to landfills. 

  Excellent choice for:

  • Shoppers with rooms up to 36 m2

  • People living with asthma and/or allergies.

  • Customers who want to eliminate unpleasant odours, smoke and harmful VOCs. 

  • Pet owners.

  • Those who live near busy roads.

  • Buyers who place a high value on low running costs.

  • Eco-conscious buyers.

  Why we love it:

  • 3-stage powerful air purification captures a wide range of airborne pollutants.

  • The reindeer moss and coconut filters trap allergens, pollen, pet dander, mould spores, viruses, and bacteria. 

  • The carbon silk matrix filter cleans the air from harmful fine dust, household odours, chemical fumes and cigarette smoke.

  • Energy-saving 5V technology. It costs as little as £2.02 a year to run Briiv for 6 hours a day.

  • Briiv doesn’t need a mains outlet in order to operate. It can be powered by laptops, PCs, or portable battery packs and chargers. 

  • Perfectly safe, ozone-free technology.

  • Portable and doesn't take up much space.

  • Easy care and low maintenance.

  • Briiv is smartphone compatible. Control the air purifier via an app.

  • Uses 100% renewable and biodegradable materials. Each part is grown and harvested, sustainably by hand.

  • The filters are built to last up to 12 months, with the nano matrix component replaced every 3 months.

  • Designed and assembled by hand in the heart of Leeds, UK.

  • Multi-award winning design that looks fantastic in any room.

  Reviewed by our team:

Air purifier expert's opinion - Aerify

"Briiv is a small desktop air purifier that brings the outdoors - indoors. It uses 3 layers of 100% natural filtration to get rid of common air pollutants that you can find in your home today. I like how Briiv, through its innovative design and smart choice of materials, is addressing the issue of disposal of non-recyclable HEPA filters in landfills. By supporting products like Briiv, you are making a positive change for your health and wellbeing whilst preventing tonnes of plastic from ever being produced." - David, customer support.

Click the "More Info" tab now to learn more or "Add To Basket" to place your secure order.

More Info

3-stage 100% natural filtration removes a wide range of air pollutants

Briiv uses 100% renewable and natural materials to filter the air from harmful particles in your home or office. Through the power of plants and 3 layers of natural air filtration, it creates clean and healthy air so you can breathe, as nature intended. 

Briiv specifically designed every layer to capture different air particles. The reindeer moss and coconut filters capture allergens, pollen, pet dander, mould spores, viruses, and bacteria. These filters are built to last up to 12 months.

A carbon silk matrix filter cleans the air from harmful fine dust, household odours, chemical fumes and cigarette smoke. This filter needs to be replaced every 3 months. Each one-year filter set has 4 nano matrix filters so you can swap them out after 3 months.

90% natural materials and 100% renewable natural filters

Briiv uses fully biodegradable materials such as reindeer moss, coconut, carbon and silk to filter air, just the way nature intended. The moss is sustainably harvested in Finland from managed woodlands, allowing time between each harvest for it to recover. 

We like that Briiv uses a new elephant grass-based bio-plastic, which is grown where agricultural crops can't be. This crop captures carbon in the process and is fully biodegradable. Hemp fibre and cork are also used for the base of the air purifier. Briiv uses less plastic than any other air purifier on the market.

Additionally, Briiv doesn't use any adhesives to hold components together. 

Last but not least, the glass for the top cover is hand-formed from recycled glass. Because of this, each cover has unique characteristics and takes time to make.

Energy-saving 5V technology

Briiv doesn’t need a mains outlet in order to operate. It is low powered via USB, using only 5V. As a result, you can power it with laptops, PCs, portable battery packs and chargers. Thanks to its energy-saving 5V technology, Briiv has a very low annual electricity cost of just over £2 when used 6 hours a day.

Briiv brings the outdoors inside

House plants are known for their ability to clean the air. Briiv is as powerful as 3,043 medium size houseplants. Unhealthy particles are released every time you cook, use cleaning products and play with your pets. Briiv removes these so you can enjoy life to its fullest.

Remote control via Briiv app available on Android and iOS

Briiv app lets you interact with your Briiv, monitor the life of filters and use the air purifier wirelessly through the internet.

Multi-award winning British design

Briiv has won several awards for its quirky and innovative design. Wired - a prominent tech magazine, included Briiv in the "The best tech and design in 2021" list. The air purifier has received a lot of praise from several online publications, including Forbes, Design Week and Elle Decoration. Last but not least, Briiv's team has won the coveted Red Dot Design Award - an international design competition for product design, communication design and design concepts. 

With its elegant form and a blend of natural materials, Briiv truly sets itself apart from anything available on the market today.

Briiv Natural Air Purifier Multiple Design Awards Winner 2021 - Aerify

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Model Name Briiv
Recommended Room Size 36 m2
Airflow 70 m3/h (41 CFM)
Filtration Stages 3
Noise Level 45 dB(A) 
Moss and Coconut Filters Lifespan 12 months
Carbon Silk Matrix Filter Lifespan 3 months
Fan Speed Levels 4
Dimensions (H x W x D) cm 22 x 16 x 16
Weight (kg) 0.9
Manufacturer's Guarantee 12 months

What You Get 

1 x Briiv air purifier with filters (1 x moss, 1 x coconut and 4 x matrix filters)

1 x User manual


  Briiv instruction manual

  Continual flow test reports


Briiv One Year Replacement Filter Set - Aerify

Briiv One Year Replacement Filter Set

Briiv uses a unique combination of natural materials to filter air, including reindeer moss and coconut fibres to filter large particles and pet dander, then a carbon silk matrix filter is used to remove toxins and odours.


Delivery And Returns 

Order confirmation

As soon as you place your order, you will receive an order confirmation e-mail. We will automatically reach out to our supplier to confirm that the item is in stock. If your item is in stock, we will process the charges to your credit or debit card. 

Free Delivery On Orders Over £50

  • Dispatched directly from a supplier in the UK.

  • Order processing time: 1-2 business days.

  • Estimated delivery time: 1-2 business days.

  • Orders are not shipped or delivered on weekends or during public holidays. 

  • If we are experiencing a high volume of orders, shipments may be delayed by a few days.

Free Returns

Naturally, we hope you'll love your purchase, but it's OK to change your mind. 

Our return policy lasts 14 days.  

For full information, please read our returns and refunds policy. 


  • What size room will Briiv cover?

    Briiv will cycle the air in a 6m x 6m room in one hour.

  • How long do filters last?

    The filters are built to last up to twelve months, with the nano matrix component replaced every three months. Don’t worry, each year filter pack will have four nano matrix filters so you can swap them out after three months.

  • Can I use Briiv without Wi-Fi?

    Sure, but you won’t be able to control Briiv via the app. Briiv features touch buttons so you don’t have to have it connected to the internet in order for it to work.

  • How energy-efficient is Briiv?

    Briiv is low-powered via USB, using just 5V to operate. Over the course of a year, the estimated electricity spend is approximately £2.

  • How difficult is it to clean Briiv?

    If you need to clean your Briiv, unplug it from the power source and use a household glass cleaner to clean the glass if you deem it necessary. You won’t need to clean any other part of the air purifier.

  • Does Briiv use an ioniser or generate ozone?

    Briiv doesn’t use an ioniser and doesn’t generate ozone.

  • What is your definition of \"improve air quality\"?

    This is the time it would take to fully cycle the air of the room through the filter in line with standard Clean Air Delivery Rate (CADR) tests. We say "improve the air quality" because this is the fairest way to describe it as every room will vary in the particulate count and we did not want to make a false claim that some others make. The improvement will be dependent on how high the initial room pollution is so if the room starts off with a very high particulate count in the unhealthy 150/100 ug/m3 count, for example, the reduction will be a lot more than a room that already has a very low particulate count of, for example, 2.5 ug/m3.

  • How does humidity/temperature/amount of CO2 in the air affect Briiv\'s performance?

    None of these will affect the air purifier's performance as it’s just capturing those harmful VOCs and particles in the air. It will not reduce the CO2 level in the room as that’s a whole different filtration approach but I can point out that in a normal dwelling that is not sealed off (like an aircraft), CO2 build-up is not normally an issue.

  • Can Briiv be charged via computer/cellphone?

    Briiv runs from 5V USB and can run from mains power, laptops or even a power bank if you wanted to keep wires to a minimum.

Customer Reviews

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For every product you buy we donate £2 through JustGiving to "Cots for Tots" - the special care baby charity for sick and premature babies at Bristol’s Special Care Baby Unit at St. Michael’s Hospital.